B2B Cold email subject lines

B2B Cold email subject lines

Ever sent a cold email and wondered why it got lost in the digital abyss? We've been there too. In today's B2B sales game, the subject line is your golden ticket to getting noticed in a sea of emails.

We’re here to share some killer tips and tricks for crafting subject lines that'll get noticed in all that noise. So, grab your favorite brew and get ready to explore cold email subject lines ☕️.

How to stand out in a sea of emails

We get it, your inbox is a jungle. A complete chaos and mess of subject lines, all clamoring for your attention. So, how do you get noticed in all the noise? We've got some tips and tricks to help you cut through the clutter and make your message stand out. Just keep reading.

✨ Embrace the unconventional

In a world of conformity it can pay off to dare to be different. Forget about perfect punctuation and formalities. Sometimes, a lowercase subject line in a sea of uppercase letters can be everything you need. After all, who doesn't love a rebel?

💌 Get personal

Don’t spam people. No one wants to feel like just another number on your mailing list. Take your time to personalize the subject lines. Address the recipient by name or mention something specific about their company or recent achievements. It shows that you've done your homework and are not just blasting out emails to a large list.

Wobaka can help your with this by easily adding merge tags like {{contact.first-name}} and {{contact.company}} to your subjects. You can even use custom attributes for things like adding more specific texts like {{contact.custom.custom-subject}}.

👍 Keep it short and concise

In this digital age, where attention spans is similar to that of a goldfish. Brevity is your best friend. Aim for subject lines that are short, sweet, and to the point. Bonus points for those that can convey your message in three words or less. Less is more.

🔁 Test and iterate

What works for one audience might fall flat with another. It's essential to test different subject lines and analyze the results. Wobaka makes it easy to track open rates, click rates and replies to your emails. Experiment with different tones, styles, and approaches to see what works best for you.

⏱️ Timing is everything

Timing can make all the difference between your email being opened or buried under a mountain of unread messages. Make sure to take time zones into account. And remember, there's no harm in sending a gentle reminder if your first email goes unnoticed. With cold email, persistence pays off.

So there you have it. Six quirky yet effective strategies to help your emails stand out in a crowded inbox. Now, let’s look at some subject line examples you can take inspiration from.

Subject lines that get replies

Here’s a list of subject lines that will help you stand out in a crowded inbox. Replace [your company], [industry] and [other company] where applicable. With Wobaka you can use the merge tag {{contact.company}} to address the recipients company by name and {{contact.first-name}} for their name etc.

  1. quick chat? [other company]
  2. Hi from [your company] 👋
  3. Rethinking [industry] tools? 🔧
  4. Simplify with us 🌟
  5. Unlock your potential 🚀
  6. [other company] + [your company]? 🤝
  7. Beyond basics: [industry]
  8. 👀 Save hours
  9. Time for innovation? 💡
  10. [other company] ❤️ [your company]
  11. hello, innovation! 👨‍💻
  12. Next-level [industry] tools 🛠
  13. your thoughts? 🤔
  14. [other company] 🤝 [your company]
  15. [industry] evolution
  16. quick question
  17. stand out
  18. transform [industry] work
  19. peek inside? 🔍
  20. Let's collaborate
  21. re: partnership proposal
  22. What do you think?
  23. Insight from [your company / industry]
  24. [other company]'s edge
  25. Cutting-edge for [industry]
  26. Just for you 💼

How to follow up: Persistence pays off

So, you've crafted the perfect subject line, hit send, and now you wait. But what if you don't hear back? Don’t worry, you just have to follow up.

Following up is an art and you need delicate balance between assertiveness, professionalism and persistence. Here’s some tips for mastering follow ups.

🙏 Be persistent, not pushy

There's a fine line between persistent and pushy. Tread carefully. A gentle nudge can be a powerful reminder without coming across as overly aggressive. Aim for a friendly follow-up email after a few days. Just reiterate your interest and offer any additional information that may be helpful. Make it easy to reply.

🍦 Keep it short and sweet

Just like your initial email, brevity is key when it comes to follow-ups. Keep it short and to the point. A brief, friendly follow-up is more likely to get a positive response than a wall of text.

💰 Provide value

Give your recipient a reason to respond by offering something of value in your follow-up email. It can be a relevant article, a helpful resource, or a special offer. Providing added value demonstrates your commitment to their success and increases your chances of a response.

👀 Use a clear call to action

Make it easy for the recipient to take action by including a single, clear ask in your follow-up email. Whether it's scheduling a call, setting up a demo, or simply replying to your email.

👋 Know when to move on

Sometimes you just won’t get a reply. Know when to gracefully bow out and move on. It's essential to respect your recipient's time. Focus your energy on prospects who are more likely to engage instead.

🤖 Bonus: How to automate your follow ups

Use a simple CRM and email automation system like Wobaka to automate your cold email and follow up sequences.

That’s it. Remember, following up is an essential part of the sales process, and persistence often pays off. So don't be afraid to send that follow-up email. It could be the key to unlocking new opportunities and forging lasting relationships.


So how to summarize this? Embrace the unconventional, inject some personality, and above all, keep experimenting until you find what works best for you and your audience. Happy emailing!